Are QR codes increasing in popularity? Google Trends seems to think so.

by mikepk on January 22, 2011

Looking over the relative increase in the number of active users for snapmyinfo over the past year led me to wonder, is there a macro trend here? I decided to check Google Trends and came up with this graph:

Google Trends for QR codes

What this graph represents is the change in Google search volume for the term “qr code” in the United States.It looks like a lot more people are aware of “qr code” in the US and it’s a trend that seems to be accelerating. It will be interesting to see if this trend continues into 2011.

  • http://michaelfruchter.com/blog mfruchter

    Mike,

    I may be one of the rare few who actually like Google Reader the way it is. I think if people take advantage of the feature set it has it would not be so overwhelming. I do agree though with your points, there needs to be a new paradigm shift on how we view and consume RSS. It’s very obvious from the string of “abandon your RSS readers” posts, that the email client model for RSS is simply not working anymore for the majority, and not the minority.

    I’m going to take a look at Grazr in the next few days. It looks like an interesting application. I’m not much for RSS in my Firefox sidebar, but willing to give it a test run with fairness.

    Mike

  • http://mikepk.com mikepk

    Hey Mike. I know some people really like the way Google Reader is now. I like to analogize it to the newspaper. There are the select few that decide they want to read every article, the whole paper, from A to Z as it were. It’s not wrong to read that way, but it is the minority. Feed readers enforce that mental model. Most people scan the paper looking for headlines that catch their eye. They only read the things they might find interesting. Again, it’s not the “right” way to read, but it does seem to match the larger population. If you increase the volume of sources, this natural human tendency to scan/filter allows you to process much greater amounts of information.

  • http://mikepk.com mikepk

    Also in regards to Grazr, don’t worry too much about reviewing it. We built the service as engineers and “feed nerds”. We built *waaay* too much technology, and tried to make it too powerful. Case in point, Grazr isn’t really a “firefox sidebar” reader, it’s a small piece of code that can act that way, or as a widget to publish on your blog, or as a full stand alone feed reader. We also tried to implement the full vision of Dave Winer’s OPML spec. This means you can take other people’s reading lists and “include” them as live resources inside your own lists browsing dynamic information hierarchies. When people would ask “what *is* it?” we frankly have never come up with a satisfactory answer. We’ve ended up moving Grazr into more of a “labs” / “technology demonstrator” kind of role with the possibility of coming back to it later if our other products take off.

  • http://mikepk.com mikepk

    Hey Mike. I know some people really like the way Google Reader is now. I like to analogize it to the newspaper. There are the select few that decide they want to read every article, the whole paper, from A to Z as it were. It’s not wrong to read that way, but it is the minority. Feed readers enforce that mental model. Most people scan the paper looking for headlines that catch their eye. They only read the things they might find interesting. Again, it’s not the “right” way to read, but it does seem to match the larger population. If you increase the volume of sources, this natural human tendency to scan/filter allows you to process much greater amounts of information.

  • http://mikepk.com mikepk

    Does it go from blog to FriendFeed?

  • Anonymous

    I find qr on many products now

  • http://mikepk.com mikepk

    It’s become kind of a game, counting the number of times I see QR codes now in a day. Store windows, magazines, posters… it’s definitely increasing in frequency.

  • CamMi Pham

    What is wrong with your email system. I cant send my qr code to the email

  • http://mikepk.com mikepk

    Should be fixed now!

    Since SMI is email-based, it gets bombarded by huge amounts of spam emails. Sometimes the volume of “bad” emails cause the system to go down (even with filtering, sometimes the amount that gets through spikes). Since SMI is a free service. and a side project., I can’t guarantee 100% uptime on it. Hopefully it’s still useful though!

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